Search results
Results From The WOW.Com Content Network
The "Me" generation is a term referring to baby boomers in the United States and the self-involved qualities associated with this generation. [1] The 1970s was dubbed the "Me decade" by writer Tom Wolfe in The "Me" Decade and the Third Great Awakening; [2] Christopher Lasch wrote about the rise of a culture of narcissism among younger baby boomers. [3]
For example, when people smoke (behavior) and they know that smoking causes cancer (cognition), they are in a state of cognitive dissonance. [16] Showing how the dissonance theory directly correlates to the boomerang effect has made impact on our knowledge of why humans act and can be influenced the way that they are.
Baby boomers, often shortened to boomers, are the demographic cohort preceded by the Silent Generation and followed by Generation X. The generation is often defined as people born from 1946 to 1964 during the mid-20th century baby boom. By this dating, the youngest of them will become 61 in 2025, while the oldest will become 79 in 2025.
A baby boomer putting money into a piggy bank. Following the Second World War, baby boomers benefited en masse from the economic boom that followed, with the U.S. coming out of the war as the true ...
Mannheim defined a generation (note that some have suggested that the term cohort is more correct) to distinguish social generations from the kinship (family, blood-related generations) [2] as a group of individuals of similar ages whose members have experienced a noteworthy historical event within a set period of time.
Baby boomers get a bad rap. They don’t understand current pregnancy trends or how millennials parent their...
Attracting and retaining talent is one of the biggest struggles for employers, especially amid the Great Resignation. And complicating things further is that not every worker is looking for the ...
However, marketing to such broad categories alone fails to capture motivations and personal preferences. Within the broad segment of Leisure Travelers, for example, travel brands can use psychographic segmentation to drill down to identify individuals as 'novelty-seeking' versus 'familiarity-seeking' consumers, and then customize campaigns ...