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A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.
Michael Eugene Porter (born May 23, 1947) [2] is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group (now part of Deloitte) and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a widely-used
Porter's model is not just for businesses, but can also be applied to a country to help gain insight into creating a competitive advantage in the global market. [13] The ultimate purpose of Porter's five forces model is to help businesses compare and analyze their profitability and position with the industry against indirect and direct competition.
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A complementary product is a segment added to the six forces model compared to the five forces model. Two products are complementary when one product or service provides a complementary function. They usually serve the user simultaneously, so they exist as the sixth force of Porter's model.
According to Porter, the appropriate level for constructing a value chain is the business unit within a business, [4] not a business division or the company as a whole. Porter is concerned that analysis at the higher company levels may hide certain sources of competitive advantage only visible at the business unit level. [5]
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In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.