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The union and video game companies reached a tentative deal 11 months later, in September 2017. At the time, the strike — which helped secure a bonus compensation structure for voice actors and performance capture artists — was the longest in the union's history, following the merger of Hollywood’s two largest actors unions in 2012.
On July 26, 2024, SAG-AFTRA (Screen Actors Guild – American Federation of Television and Radio Artists) initiated a labor strike involving the union’s voice actors and motion capture artists against American video game companies signed to the union’s Interactive Media Agreements over failed renegotiation terms of the contract that had expired in November 2022.
Union leaders say game voice actors and motion capture artists’ likenesses could be replicated by AI and used without their consent and without fair compensation. SAG-AFTRA announced the agreements with the 80 individual video games on Thursday. Performers impacted by the work stoppage can now work on those projects.
Actors are not required to join a union to secure work on Voices and can audition for all jobs after joining the company's marketplace, however some of the clients seeking voice actors for national network campaigns, feature films, movie trailers and video game work require that talent joins the SAG-AFTRA union. [24]
Striking video game voice actors and motion-capture performers held their first picket on Thursday in front of Warner Bros. Games and said artificial intelligence was a threat to their professions.
The global video game industry generates well over $100 billion dollars in profit annually, according to game market forecaster Newzoo. The people who design and bring those games to life are the driving force behind that success, SAG-AFTRA said. Members voted overwhelmingly last year to give leadership the authority to strike.