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Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using sports to market products'. [2] It is a specific application of marketing principles and processes to sport products and to the marketing of non- sports products through association with sport. [3]
Global Sports Marketing: Sponsorship, Ambush Marketing and the Olympic Games (2015) ISBN 978-1935412434 Sports Business Management: Decision-Making Around the Globe, (2016) ISBN 978-1138919549 The 20 Secrets of Success for a Student-Athlete Who Won't Go Pro, (2018) ISBN 978-0821422953
The International Journal of Sports Marketing & Sponsorship is a quarterly peer-reviewed academic journal covering issues related to the marketing of sports that was established in 1999. Since 2004 it has been published by International Marketing Reports. The journal is abstracted and indexed by PsycINFO [1] and the Social Sciences Citation ...
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Advancements in data collection have allowed for sports analytics to grow as well, leading to the development of advanced statistics and machine learning, [2] as well as sport specific technologies that allow for things like game simulations to be conducted by teams prior to play, improve fan acquisition and marketing strategies, and even ...
Mark Hume McCormack (November 6, 1930 – May 16, 2003) was an American lawyer, sports agent and writer. He was the founder and chairman of International Management Group, now IMG, an international management organization serving sports figures and celebrities.
Sports strategy refers to the numerous sets of methods applied in various sports in order to find ways and create advantageous methods for achieving an outcome of success. [1] For team sports , strategy largely consists of how to coordinate the internal movements and positioning of players in a team. [ 2 ]
Michael Robert Payne (born 25 March 1958) is an English and Irish marketing executive and author, for many years head of the marketing division of the International Olympic Committee (IOC) and from 2004 through 2016 with Formula One Group. [1]