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Ertl (formerly, the Ertl Company) is a former American manufacturing company and current brand of toys, best known for its die-cast metal alloy collectible replicas (or scale models) of agricultural machinery. Other products manufactured by Ertl include cars, airplanes, and commercial vehicles.
Plastic Model & Tool Catalog 2015 , Magazine Daichi, April 2015; Lune, Peter van. "FROG Penguin plastic scale model kits 1936 - 1950". Zwolle, The Netherlands, 2017, published by author ISBN 978-90-9030180-8
Maisto mainly competed in 1:18 scale with Italian Bburago, Polistil and the more expensive Franklin Mint Precision Models.By 2000, a whole host of companies like Yatming, Ertl, AUTOart and even Mattel's Hot Wheels had entered the larger scale 1:18 fray and the market segment became more saturated and competitive.
The brand was owned by The Fun Group since the 1970s. It was bought by Ertl in the mid-80s after the acquisition of AMT. Ertl considered MPC supplementary to AMT and the MPC products were gradually replaced under the AMT brand name. After Ertl was purchased by Racing Champions which were focused on diecast model, MPC was sold to Round 2.
Charlie the Honey Bear. This brand’s toys are hand-knitted in Peru from 100% cotton and are lovely as well as cuddly. When you buy one plush toy, 10 school meals are donated to children in need.
In the 1990s, AMT developed a series of new moulds to model aircraft of World War II. The last official catalog was printed in 1999 by the local Italian distributor, and the few boxes that came to stores went almost completely unnoticed. The same year, economic difficulties at Ertl also led to the sale to Racing Champions.