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One of the best gifts for dog lovers is a customized memento that celebrates their four-legged friend. There are lots of personalized dog gifts out there, ranging from sweatshirts to coffee cups ...
In an effort to boost catalog distribution, Drs. Foster and Smith offered 100,000 free pet tags to those who joined their mailing list in early 2000. [11] In 2001, Drs. Foster and Smith increased its market share by 20% through the acquisition of Pet Warehouse, a Dayton, Ohio mail-order catalog, in a cash buyout. [ 12 ]
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This later inspired the name "Big Dog" for the brand. [3] However, an alternate version of the story describes Gib Mann, a designer at the company, using the term "Big Dog" throughout conversation when he first joined Sierra West. Mann and Joy Moran designed skirt-like soccer shorts for Patagonia employee and soccer fan, Roger McDivitt.