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Unified communications (UC) is a business and marketing concept describing the integration of enterprise communication services such as instant messaging (chat), presence information, voice (including IP telephony), mobility features (including extension mobility and single number reach), audio, web & video conferencing, fixed-mobile convergence (FMC), desktop sharing, data sharing (including ...
Business communication is the act of information being exchanged between two-parties or more for the purpose, functions, goals, or commercial activities of an organization. [1] Communication in business can be internal which is employee-to-superior or peer-to-peer, overall it is organizational communication.
Traditional information sharing referred to one-to-one exchanges of data between a sender and receiver. Online information sharing gives useful data to businesses for future strategies based on online sharing. [4] These information exchanges are implemented via dozens of open and proprietary protocols, message, and file formats.
EDI provides a technical basis for automated commercial "conversations" between two entities, either internal or external. The term EDI encompasses the entire electronic data interchange process, including the transmission, message flow, document format, and software used to interpret the documents.
B2B e-commerce, short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal.In general, it is used to improve the efficiency and effectiveness of a company's sales efforts.
The field traces its lineage through business information, business communication, and early mass communication studies published in the 1930s through the 1950s. Until then, organizational communication as a discipline consisted of a few professors within speech departments who had a particular interest in speaking and writing in business settings.
Examples of social selling techniques include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Social Selling is gaining popularity in a variety of industries, though it is used primarily for B2B (business-to-business) selling or highly considered consumer purchases (e ...
Interactive communication is advantageous for a cross-functional approach as the business and consumer are both involved in brand communication. [110] Implementing IMC is a flexible process due to the changing nature of the marketing dynamics therefore by eliminating borders within the organization it allows for this notion.