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Trung Nguyên is a Vietnamese business group involved in the production, processing and distribution of coffee.The firm was founded in 1996 in Buôn Ma Thuột, Đắk Lắk Province by Dang Le Nguyen Vu and Le Hoang Diep Thao [1] upon realizing the potential and opportunities for the development of the coffee industry in opening Vietnam’s economy. [2]
Le Hoang Diep Thao (Lê Hoàng Diệp Thảo) is a Vietnamese businesswoman and national leader in Vietnam's coffee industry.Together with her husband Dang Le Nguyen Vu, she co-founded Trung Nguyen Group, the country's foremost coffee producing company and among the best-known café chains nationwide. [1]
Egg coffee in Hanoi. An egg coffee (Vietnamese: Cà phê trứng) [1] is a Vietnamese drink traditionally prepared with egg yolks, sugar, condensed milk and robusta coffee.The drink is made by beating egg yolks with sugar and condensed milk, then extracting the coffee into the cup, followed by a similar amount of egg cream, or egg yolks which are heated and beaten, or whisked.
In 2023, Vietnam exported 1.62 million tons of coffee. [7] Vietnam is the second largest producer in the world after Brazil, with Robusta coffee accounting to 97 per cent of Vietnam's total output. [8] However, coffee farmers in Vietnam have always experienced cycles of boom and bust since the 1980s, making the industry a highly volatile one.
[10] [11] [12] From 2003, due to the rapid development of its instant coffee brand G7, Trung Nguyên led Vietnam's coffee market for around a decade. [13] In that year, Trung Nguyên's G7 coffee took the largest slice of the domestic market, with a "38 per cent share for 9 years", according to an AC Nielsen 2012 survey.
Coffee was introduced to Vietnam in 1857 by a French Catholic priest in the form of a single Coffea arabica tree. [4] The beverage was adopted with regional variations. Because of limitations on the availability of fresh milk, as the dairy farming industry was still in its infancy, [ 5 ] the French and Vietnamese began to use sweetened ...
The CEO Nguyen Hai Ninh announced that the company plans to open as many as 700 outlets across Vietnam. [ 6 ] [ 7 ] The chain has been described as one of local Vietnamese coffeehouse chains, together with Highlands Coffee [ 4 ] or Cong Ca Phe , [ 7 ] that are together more popular in Vietnam than global chains like Starbucks .
Under the Hung kings, when Văn Lang nation founded the Văn Lang tribal coalition, Quảng Bình belonged to the Việt Thường group. Under Lê Trung Hưng, this province was named Tiên Bình. The central and the south of Vietnam (from Ngang mount pass to Bình Thuận province) was part of the Champa Kingdom. During that time, wars ...