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An advertisement for Gleem toothpaste, featuring GL-70, from Time magazine's March 31, 1958, issue. Gleem was positioned in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. [4] The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the terrible 10 in May 1963. [5]
Listerine (/ ˈ l ɪ s t ər iː n /) is a brand of antiseptic mouthwash that is promoted with the slogan "Kills germs that cause bad breath". Named after Joseph Lister, who pioneered antiseptic surgery at the Glasgow Royal Infirmary in Scotland, Listerine was developed in 1879 by Joseph Lawrence, a chemist in St. Louis, Missouri.
Gingivitis develops when bacteria are left on the teeth to form plaque and tarter at the gum line, which further irritates the gums, the Mayo Clinic explains. Proper flossing and brushing ...
Peak toothpaste; a brand of toothpaste featuring baking soda produced by Colgate-Palmolive, circa 1973–1977. [35] Pepsodent: a brand of toothpaste with a minty flavour derived from sassafras. It was advertised for its purported properties fighting tooth decay, attributed in advertisements to the supposed ingredient Irium.
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Upon brushing, the ingredients will react with each other in the user's mouth. Both the toothpaste (formula) and the design of the pump were invented and then patented by Hans Schaeffer - who later sold the patent. [citation needed] In the majority of its toothpaste lines, the two separate ingredients are baking soda and peroxide.