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In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever. [4] [5]
Unilever Pakistan Limited was founded as Lever Brothers Pakistan Limited in 1948. [3] The town of Rahim Yar Khan was the site chosen for setting up a personal care factory. In the mid 1960s, the company shifted its headquarters to Karachi from the Rahim Yar Khan site. [4] In December 1980, Unilever was listed on the Karachi Stock Exchange. [5]
Airlift introduced an online grocery service in Pakistan with the name of "Airlift Express" bringing $10 Million foreign investment. [8] Later in 2021, Airlift secured 85 million USD funding in Series B financing which was the largest raised by a startup in Pakistan, Middle East, and North Africa. The round was co-led by Buckley Ventures and 20 ...
Bykea was started in December 2016 in Karachi, Pakistan. [4] The company currently operates in four Pakistani cities: Karachi, Lahore, Islamabad, & Rawalpindi. [5]In 2018, Bykea partnered with Jazz, a Pakistan-based digital communications company, to provide enhanced digital connectivity and efficiency to users. [6]
Careem is a Dubai-based super app with operations in over 70 cities, covering 10 countries across the Middle East, Africa, and South Asia regions. [2] The company, which was valued at over US$2 billion in 2018, [3] became a wholly-owned subsidiary of Uber after being acquired for $3.1 billion in January 2020. [4]
Lux Soap was introduced to America in 1925 by the Lever Brothers. [6] It was a white soap packaged in pastel colors designed to be comparable to the finer French soaps, but more affordable. [7]
The German internet company Rocket Internet took an initial step into Pakistan's e-commerce sector with the establishment of Daraz.pk in July 2012. [19] Following a positive reception in Pakistan with its first e-commerce venture, Rocket Internet expanded its operations in Pakistan to over 30 active websites in 2015, the widest known being Kaymu.pk, Foodpanda.pk and Daraz.pk. [20] In a recent ...
Dove Channel is a direct-to-consumer, over-the-top digital streaming subscription service. Dove Channel offers a library of family-friendly and Christian-based programming. [1] [2] The channel is a partnership between Cineverse (then known as Cinedigm) and The Dove Foundation. Collectively, Dove Channel features more than 900 hours of new and ...