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In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever. [4] [5]
Airlift introduced an online grocery service in Pakistan with the name of "Airlift Express" bringing $10 Million foreign investment. [8] Later in 2021, Airlift secured 85 million USD funding in Series B financing which was the largest raised by a startup in Pakistan, Middle East, and North Africa. The round was co-led by Buckley Ventures and 20 ...
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The German internet company Rocket Internet took an initial step into Pakistan's e-commerce sector with the establishment of Daraz.pk in July 2012. [19] Following a positive reception in Pakistan with its first e-commerce venture, Rocket Internet expanded its operations in Pakistan to over 30 active websites in 2015, the widest known being Kaymu.pk, Foodpanda.pk and Daraz.pk. [20] In a recent ...
Unilever Pakistan Limited was founded as Lever Brothers Pakistan Limited in 1948. [3] The town of Rahim Yar Khan was the site chosen for setting up a personal care factory. In the mid 1960s, the company shifted its headquarters to Karachi from the Rahim Yar Khan site. [4] In December 1980, Unilever was listed on the Karachi Stock Exchange. [5]
Lux Soap was introduced to America in 1925 by the Lever Brothers. [6] It was a white soap packaged in pastel colors designed to be comparable to the finer French soaps, but more affordable. [7]
The Dove Campaign for Real Beauty is a marketing campaign which focuses on building self-confidence in women and children. Launched by Unilever in 2004, [1] Dove's partners in the campaign include Ogilvy, Edelman, and Harbinger Capital. [2] Part of the overall project was the Evolution campaign.
Pakistan & Gulf Economist, (Weekly magazine on business and economy, published in Karachi) Pakistan Textile Journal, (Monthly textile magazine, published in Karachi) Shaheen Annual Youth Magazine, (In languages English, Urdu, Saraiki & Pashto, published in Allama Iqbal Medical College, Lahore)