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Ideal had a hobby division in the 1950s, but shifted from that to games in 1962. By the early 1970s, 30% of the company's sales were games such as Mouse Trap and Hands Down. [8] Doll designer Judith Albert worked for Ideal Toy Company from 1960 to 1982. [1]
She and Ryan worked on producing a similar fashion doll for the American market (the two later disputed which of them was chiefly responsible for the doll's design). [ 4 ] Ryan went on to lead Mattel's research and development department, with a research and development budget in 1962 of $1.5 million US dollars. [ 5 ]
American Character focused on talking dolls in the early 1960s, with such models as "Little Miss Echo" (1962-1964), "Baby Babbles" (1963), and "Baby Says," (1963). The only celebrity dolls American Character released in the 1960s were the Cartwright Family (1966), based on Bonanza.
In 1970 Ideal produced another 18-inch (460 mm) tall doll which shared the adjustable hair feature. This doll, named "Gorgeous Tressy", was a Sears catalog exclusive. In 1971 "Posin' Tressy" also a Sears catalog exclusive was issued. These Tressy dolls are considered by some collectors as Crissy "family" dolls.
The doll has been stored in a wood and glass case since 1979 because there were too many 'near miss' incidents while it was displayed at the museum without protection around it.
Charmin' Chatty (1963–1964) Talking doll, Mattel's Changeable Record Doll, came with five changeable records. Chatty Cathy (1960–1965) Mattel's original talking doll. The pull-string talking mechanism that was created for Chatty Cathy in 1960, and it was used in many Mattel talking dolls from 1960 to 1975.
Tammy was a 12" fashion doll created by the Ideal Toy Company that debuted at the 1962 International Toy Fair. [1] Advertised as "The Doll You Love to Dress", Tammy was portrayed as a young American teenager, more "girl next door" than the cosmopolitan image of Mattel's Barbie, or American Character's Tressy.
Chatty Cathy was a pull-string "talking" doll originally created by Ruth and Elliot Handler and manufactured by the Mattel toy company from 1959 to 1965. The doll was first released in stores and appeared in television commercials beginning in 1960, with a suggested retail price of $18.00, though usually priced under $10.00 in catalog advertisements.