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Some of the company's most popular dolls during this period were Tammy (1962–1966), Flatsy dolls (1969–1973), Crissy (1969–1974), and Tressy (1970–1972). Popular Ideal toys in the 1970s included a full line of Evel Knievel toys, Snoopy toys, and the Tuesday Taylor and Wake-up Thumbelina dolls.
Besides the original Patti Playpal doll, several variants were also released (a "walking" version and the non-walking version). The doll line had "family members" which included: 32 inches (81 cm) Penny, 32 inches (81 cm) Saucy Walker who also was sold in a 28 inch version, 28 inches (71 cm) Suzy, 24 inches (61 cm) Bonnie, 24 inches (61 cm) Johnny and the 38 inches (97 cm) Peter.
Tammy was a 12" fashion doll created by the Ideal Toy Company that debuted at the 1962 International Toy Fair. [1] Advertised as "The Doll You Love to Dress", Tammy was portrayed as a young American teenager, more "girl next door" than the cosmopolitan image of Mattel's Barbie, or American Character's Tressy.
She and Ryan worked on producing a similar fashion doll for the American market (the two later disputed which of them was chiefly responsible for the doll's design). [ 4 ] Ryan went on to lead Mattel's research and development department, with a research and development budget in 1962 of $1.5 million US dollars. [ 5 ]
Chatty Cathy was a pull-string "talking" doll originally created by Ruth and Elliot Handler and manufactured by the Mattel toy company from 1959 to 1965. The doll was first released in stores and appeared in television commercials beginning in 1960, with a suggested retail price of $18.00, though usually priced under $10.00 in catalog advertisements.
Fans – some of whom have traveled from across North America, bearing their favorite Nicotine Dolls’ lyrics as tattoos – are taking in what feels like a defining moment in the band’s career.
In 1970 Ideal produced another 18-inch (460 mm) tall doll which shared the adjustable hair feature. This doll, named "Gorgeous Tressy", was a Sears catalog exclusive. In 1971 "Posin' Tressy" also a Sears catalog exclusive was issued. These Tressy dolls are considered by some collectors as Crissy "family" dolls.
American Character focused on talking dolls in the early 1960s, with such models as "Little Miss Echo" (1962-1964), "Baby Babbles" (1963), and "Baby Says," (1963). The only celebrity dolls American Character released in the 1960s were the Cartwright Family (1966), based on Bonanza.