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A Lego minifigure, often simply referred to as a Lego figure or a minifig, is a small plastic articulated figurine made of special Lego bricks produced by Danish building toy manufacturer The Lego Group. They were first produced in 1978 and have been a success, with over 4 billion produced worldwide as of 2020.
Legoland Discovery Centre [a] is an indoor family attraction chain operated by British leisure group Merlin Entertainments.Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller and indoor versions of the Legoland theme parks located around the world.
The Lego brick was invented by Danish carpenter Ole Kirk Christiansen in 1958. [2] After the brand's success, employees at the Lego factory in Billund, Denmark started to put Lego models outside. As these models became popular with visitors to the factory, it was decided to turn them into a tourist attraction - becoming the first ever Legoland. [3]
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
In 2023 there were a total of 66 stores in Europe, which are operated by Lego itself. In London at Leicester Square, there is the former largest Lego store in the world, with an area of 805 m 2. [37] The first Lego store is expected to open doors in Sofia, Bulgaria on 19 December 2023 in the largest shopping centre in the city's Paradise Center ...
Legoland Billund Resort (also known as Legoland Denmark), the original Legoland park, opened on 7 June 1968 in Billund, Denmark.The park is located next to the original Lego factory and Billund Airport, Denmark's second-busiest airport.