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  2. Attitude-toward-the-ad models - Wikipedia

    en.wikipedia.org/wiki/Attitude-toward-the-ad_models

    Attitude toward the ad is defined as "a predisposition to respond in a favorable or unfavorable manner to a particular advertising stimulus during a particular exposure occasion." [ 1 ] After Mitchell and Olsen (1981) and Shimp (1981) introduced the importance of the Aad construct, research on the causal relationships among Aad and other ...

  3. Republicans spend big on Spanish-language ads in New ... - AOL

    www.aol.com/republicans-spend-big-spanish...

    Republicans believe they can win New Mexico for the first time in 20 years — and conservative advocacy groups are spending big on Spanish-language commercials for the last two weeks of the election.

  4. The White House website reinstates Spanish version that Trump ...

    www.aol.com/white-house-website-reinstates...

    Following President Joe Biden‘s inauguration, the White House‘s official website has promptly re-instated a Spanish version of its website.

  5. Website localization - Wikipedia

    en.wikipedia.org/wiki/Website_localization

    Website localization is the process of adapting an existing website to local language and culture in the target market. [1] It is the process of adapting a website into a different linguistic and cultural context [2] — involving much more than the simple translation of text.

  6. CNN en Español - Wikipedia

    en.wikipedia.org/wiki/CNN_en_Español

    CNN en Español provides live coverage of some news and sporting events held by Turner channels via Warner Bros. Discovery Sports), and from 2016 until 2021, carried the Spanish-language audio for Major League Baseball postseason games carried by sister network TBS only in the United States and Latin America (there were no changes to the ...

  7. Trump-allied group launches Spanish-language ads warning ...

    www.aol.com/news/trump-allied-group-launches...

    The ad campaign, shared exclusively with NBC News, was paid for by the Article III Foundation, a dark-money group linked to Mike Davis, a controversial ally of Donald Trump. Voter registration ...

  8. Source credibility - Wikipedia

    en.wikipedia.org/wiki/Source_credibility

    Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.

  9. Rick Scott promotes his ‘rescue America’ plan in new Spanish ...

    www.aol.com/news/rick-scott-promotes-rescue...

    U.S. Sen. Rick Scott is releasing a new Spanish-language TV ad promoting his 12-point “rescue America” plan, a controversial proposal of policy priorities that the Florida senator has been ...