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During its first year, FSM entered into an exclusive sponsorship sales agreement with MLB Advanced Media and Boston College's major intercollegiate sports. [5]Since its inception, FSM has continued to create sponsorship programs and, as of 2014, counted the Red Sox, Liverpool F.C., LeBron James, Roush Fenway Racing, MLB.com, the PGA Tour's THE NORTHERN TRUST, NESN, and the Salem Red Sox among ...
Fenway Sports Management (FSM) was established by FSG in 2004. It styles itself as a "new kind of sports marketing agency", created by FSG to expand its footprint beyond its most famous holdings, the Boston Red Sox of Major League Baseball and Fenway Park.
New England Sports Network, popularly known as NESN / n ɛ s. ɛ n /, is an American regional sports cable and satellite television network owned by a joint venture of Fenway Sports Group (which owns a controlling 80% interest, and is the owner of the Boston Red Sox, Liverpool Football Club, and the Pittsburgh Penguins) and Delaware North (which owns the remaining 20% interest in the network ...
In 2004, working under chief operating officer Mike Dee, he was tasked with the creation of Fenway Sports Management (FSM), a sports marketing agency that operates under the aegis of the Fenway Sports Group, where he served as president following Dee's 2009 departure and subsequently as chief executive officer.
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Excel also represents some of the biggest brands in sports and has secured naming rights and on-uniform partnerships with the leading properties within the NBA, [5] MLS, [6] MLB, [7] NHL [8] and NFL. Excel is a perennial finalist for Sports Business Journal's Best in Talent Management Award and has won three times, most recently in 2024.
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Theo Epstein joining Fenway Sports Group as part owner, senior advisor. Sean Leahy. February 2, 2024 at 3:11 PM.