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Cabells' Predatory Reports is a paid subscription service provided by Cabell Publishing featuring a database of deceptive and predatory journals, and Journalytics is a database of "verified, reputable journals", with details about those journals' acceptance rates and invited article percentages. [1]
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Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
The SJR indicator is a free journal metric inspired by, and using an algorithm similar to, PageRank. The SJR indicator computation is carried out using an iterative algorithm that distributes prestige values among the journals until a steady-state solution is reached. The SJR algorithm begins by setting an identical amount of prestige to each ...
Some advertisers also use tear sheets as a form of direct mail marketing, which aims to cultivate a feeling of authenticity by appearing to be sent by an individual. [ 3 ] In finance , a tear sheet provides a one-page summary of a company or portfolio , containing current and historic information on the company such as market cap , sector ...
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association . Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
According to the Journal Citation Reports, the journal has a 2022 impact factor of 5.0. [1] It is ranked fifth on Scimago journal rank in the field of marketing. [2] The mission of the journal includes three objectives: [3] Broaden the audience for Marketing Science; Increase the impact of the journal; Make the process more efficient
The European Journal of Marketing is a peer-reviewed academic journal covering the field of marketing. It is published by Emerald Group Publishing and the editor-in-chief is Greg W. Marshall (Rollins College). The journal was established in 1967. Since 2021, the journal publishes 13 issues per year, one of them an open access issue.