Search results
Results From The WOW.Com Content Network
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
JMR may refer to: Japan Media Review, an English academic online journal dedicated to the Japanese press; Jean Marie River, in Northwest Territories, Canada; Jelle's Marble Runs, a YouTube channel; Jerónimo Martins, Portuguese corporate group in food distribution and retail; Job Masego Regiment, an infantry regiment of the South African Army
Jennifer Aaker (born January 15, 1967, California) is an American behavioural scientist and General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business. She is known for her research on time, money, and happiness.
As the study and practice of marketing became more sophisticated and specialized, the AMA also provided new offerings with the launch of the Journal of Marketing Research (1964) and acquisitions of the Journal of Public Policy & Marketing from the University of Michigan in 1990, [5] and the Journal of International Marketing from Michigan State ...
In 2015, the American Marketing Association awarded him the Gilbert A. Churchill Award for Lifetime Contributions to Marketing Research. This award recognized Steenkamp as a leading expert on structural equation modeling and cited his contributions on measurement invariance for setting new standards for international marketing research. [27]
A highly cited scholar, [4] [better source needed] his research, spanning marketing and finance/economics, has been published in Journal of Marketing, Journal of Marketing Research, Marketing Science and Journal of Banking and Finance. He was a guest editor for the Journal of Marketing Research's Special Issue on Brand Management and Equity ...
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
Best paper award at Winter American Marketing Association conference 2006 [24] Outstanding reviewer award - Journal of Consumer Research (2002-2003). [25] William R. Davidson Award for best paper to appear in the Journal of Retailing in 2002 [26] American Marketing Association Doctoral Dissertation competition winner, 1990. [27]