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IMRB was established in 1971 (official start date 15 March 1971), to provide market research services to the clients of Hindustan Thompson Associates, although work was going on from an earlier date (as early as 1967).
FBR & Co. (formerly known as Friedman, Billings, Ramsey Group [2]) was a capital markets firm headquartered in Arlington, Virginia.Founded in 1989 by Emanuel J. Friedman, Eric F. Billings, and W. Russell Ramsey, [2] the company provided investment banking, merger and acquisition advisory, institutional brokerage, and research services [3] through its subsidiaries FBR Capital Markets & Co. and ...
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
CEB, formerly Corporate Executive Board, now a part of Gartner, was a company providing best practice research, benchmarks, and decision support tools to business leaders in HR, Finance, IT, Marketing, Sales, Customer Service, Strategy, R&D, Procurement, Legal, and Compliance functions globally. [3]
IRI (Information Resources, Inc.) was a data analytics and market research company headquartered in the United States. The company provided clients with consumer, shopper, and retail market intelligence as well as analysis on consumer packaged goods (CPG), retail, and healthcare industries.
A market research tool is the Homescan program where sample members track and report all grocery and retail purchases, allowing purchasing patterns to be related to household demographics. Homescan covers several countries including Australia, Canada, the United Kingdom, and the United States.
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