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Mitchum is a brand of antiperspirant-deodorant, owned by US personal care company Revlon. It is widely known for introducing the first commercially successful sweat blocking antiperspirant and its marketing tagline, "So effective you can skip a day," in use until 2007. On June 16, 2022, its parent, Revlon, filed for Chapter 11 bankruptcy. [1]
It was discontinued in North America in 2001. In Europe , a market specific range was produced by EPB (L'Europeenee des Produits de Beaute) a Revlon subsidiary in France . It was withdrawn from sale in Europe in 2008.
Helene Curtis Industries, Inc. was an American cosmetics and beauty parlor products [1] firm based in Chicago.The company acquired a hair-coloring line through the acquisition of a competitor business.
From Secret to Kopari to Dermadoctor, get ready to find the perfect deodorant and antiperspirant for you. Our experts breakdown the myths and medical jargon Best deodorants and antiperspirants of ...
Unilever voluntarily recalled two types of Suave spray deodorant on March 30 after they were found to contain “slightly elevated levels” of a cancer-causing ingredient called benzene, ...
In May 2015, the nonprofit organization, Truth in Advertising, filed complaints with the Federal Trade Commission and the New York Attorney General alleging that Almay’s “Simply American” marketing campaign was misleading to consumers.