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In 1961, Butterick licensed the name and trademark Vogue Patterns from Condé Nast Publications, Inc. and purchased its pattern division. The company was purchased in 1967 by American Can Company and became a subsidiary renamed the Butterick Fashion Marketing Co. In the 1970s, sewing lost popularity and sales began to suffer.
Vogue Pattern Service began in 1899, a spinoff of Vogue Magazine ' s weekly pattern feature. In 1909 Condé Nast bought Vogue. As a result, Vogue Pattern Company was formed in 1914, and in 1916 Vogue patterns were sold in department stores. In 1961, Vogue Pattern Service was sold to Butterick Publishing, which also licensed the Vogue name.
The Simplicity Pattern Company is a manufacturer of sewing pattern guides, under the "Simplicity Pattern", "It's So Easy" and "New Look" brands. The company was founded in 1927 in New York City . During the Great Depression , Simplicity allowed home seamstresses to create fashionable clothing in a reliable manner.
As a means of advertising his patterns, McCall founded a four-page fashion journal entitled The Queen: Illustrating McCall's Bazaar Glove-Fitting Patterns. [5] When McCall died in 1884, his widow became president of McCall Company, and hired Mrs. George Bladsworth as magazine editor. Mrs. Bladsworth held the position until 1891. Though still ...
Butterick also produced quarterly catalogs of fashion patterns in the 1920s and early 1930s. [citation needed] In addition to clothing patterns, the magazine published photos and drawings of embroidery and needlework that could be used to adorn both clothing and items for the home. It also included articles on all forms of home decor.
The same year, Ebenezer Butterick died in Brooklyn, New York, aged 76. On June 30, 1907, The New York Times published a story concerning the electric sign on the western side of the Butterick Building: "[T]he Butterick Company has been moved to announce that the sign really is the largest in the world and to give some interesting facts about it.