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Inter-cultural communication principles guide the process of exchanging meaningful and unambiguous information across cultural boundaries, that preserves mutual respect and minimises antagonism. Intercultural communication can be defined simply by the communication between people from two different cultures. [ 1 ]
The basic premise of the Contact Hypothesis (also called Intergroup Contact Theory) formulated by Gordon Allport is that prejudice often stems from ignorance and stereotyping, and interpersonal contact under appropriate circumstances can break down such stereotypes and reduce prejudice. [3]
Prominent Kenyan author Ngugi wa Thiong'o, for example, argues in his book Decolonizing the Mind that language is both a medium of communication, as well as a carrier of culture. [25] As a result, linguistic discrimination resulting from colonization has facilitated the erasure of pre-colonial histories and identities. [ 25 ]
An important characteristic of the so-called 'new racism', 'cultural racism' or 'differential racism' is the fact that it essentialises ethnicity and religion, and traps people in supposedly immutable reference categories, as if they are incapable of adapting to a new reality or changing their identity.
The reduction of prejudice through intergroup contact can be described as the reconceptualization of group categories. Allport (1954) claimed that prejudice is a direct result of generalizations and oversimplifications made about an entire group of people based on incomplete or mistaken information.
[48] [49] [50] Another technique that has been studied to reduce prejudice through intergroup relations included sparking interest in another person's culture that was different than their own. [51] A meta-analysis of 515 studies found that there seemed to be a connection between intergroup contact and lower levels of intergroup prejudice. [52]
Since the introduction of co-cultural theory in "Laying the foundation for co-cultural communication theory: An inductive approach to studying "non-dominant" communication strategies and the factors that influence them" (1996), Orbe has published two works describing the theory and its use as well as several studies on communication patterns and strategies based on different co-cultural groups.
A cardboard sign calling for inclusive language at a feminist protest in Madrid, 2013, with basic usage instructions. Inclusive language is a language style that seeks to avoid expressions that its proponents perceive as expressing or implying ideas that are sexist, racist, or otherwise biased, prejudiced, or insulting to particular group(s) of people; and instead uses language intended by its ...