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Dolce Gusto capsules. Nescafé Dolce Gusto coffee capsules come in a variety of pack sizes which contain 12, 16 or 30 capsules. 12 pod boxes can make between 6 – 12 cups and 30 pod boxes are sufficient for between 15 – 30 cups, depending on the type of beverage.
Unlike other Nescafé products, most Dolce Gusto beverages use roasted and ground coffee beans, instead of instant coffee. In the UK in August 2009, Nescafé unveiled a £43 million ad campaign for Nescafé, focusing on the purity of its coffee and featuring the strapline "Coffee at its brightest".
Lavazza A Modo Mio is a range of coffee capsules and machines produced by Lavazza since 2007. The A Modo Mio range is aimed at domestic use and supports the "Lavazza Blue" range of capsules designed for the business target. The main competitors are Nescafè Dolce Gusto, Illy IperEspresso and the Nespresso capsule range.
Nestlé Nespresso S.A., trading as Nespresso, is an operating unit of the Nestlé Group, based in Vevey, Switzerland. [4] Nespresso machines brew espresso and coffee from coffee capsules (or pods in machines for home or professional use [5]), a type of pre-apportioned single-use container, or reusable capsules (pods), of ground coffee beans, sometimes with added flavorings.
Instant coffee is a beverage derived from brewed coffee beans that enables people to quickly prepare hot coffee by adding hot water or milk to coffee solids in powdered or crystallized form and stirring.
In August 2013, Gousto's co-founders appeared on the BBC's Dragons' Den. [6]In December 2015, Gousto raised £9m in funding from the Business Growth Fund, MMC Ventures, Unilever and the Angel Co-Fund, [7] with a further £10m in November 2016.