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  2. Criticism of advertising - Wikipedia

    en.wikipedia.org/wiki/Criticism_of_advertising

    Advertising is a form of selling a product to a certain audience in which communication is intended to persuade an audience to purchase products, ideals or services regardless of whether they want or need them. While advertising can be seen as a way to inform the audience about a certain product or idea it also comes with a cost because the ...

  3. Guerrilla marketing - Wikipedia

    en.wikipedia.org/wiki/Guerrilla_marketing

    Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. [1] It is a type of publicity. [2] The term was popularized by Jay Conrad Levinson 's 1984 book Guerrilla Marketing. Guerrilla marketing uses multiple techniques and practices to ...

  4. Why Apple's new iPad commercial sparked near instant ... - AOL

    www.aol.com/news/why-apples-ipad-commercial...

    Why is the Apple commercial controversial? Many creators have had a visceral reaction and responded in comments on X to a post of the ad shared by Apple CEO Tim Cook. "Just imagine all the things ...

  5. Shock advertising - Wikipedia

    en.wikipedia.org/wiki/Shock_advertising

    Shock advertising or shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". [1] It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" [2] a public policy issue, goods ...

  6. Apple apologizes for its controversial iPad Pro ad

    www.aol.com/apple-apologizes-controversial-ipad...

    The ad shows symbols of human creativity, like musical instruments, paint cans, an ’80s arcade video game and a bust of a human head crushed by a giant hydraulic press.

  7. Controversial 2011 Vitaminwater ad recirculates online ... - AOL

    www.aol.com/news/controversial-2011-vitaminwater...

    A 2011 Vitaminwater ad is making the rounds on social media again, prompting renewed cries against the company for its "irresponsible" marketing practices.. The colorful advertisement in question ...

  8. Marketing ethics - Wikipedia

    en.wikipedia.org/wiki/Marketing_ethics

    Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media and public relations ethics.

  9. Multi-level marketing - Wikipedia

    en.wikipedia.org/wiki/Multi-level_marketing

    Multi-level marketing (MLM), also called network marketing [1] or pyramid selling, [2] [3] [4] is a controversial [4] and sometimes illegal marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling the company's products or services, while the earnings of the participants are derived from a pyramid-shaped or ...