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  2. Demand-side economics - Wikipedia

    en.wikipedia.org/wiki/Demand-side_economics

    Demand-side economics is a term used to describe the position that economic growth and full employment are most effectively created by high demand for products and services. [1] According to demand-side economics, output is determined by effective demand. High consumer spending leads to business expansion, resulting in greater employment ...

  3. Demand - Wikipedia

    en.wikipedia.org/wiki/Demand

    In economics, demand is the quantity of a good that consumers are willing and able to purchase at various prices during a given time. [1] [2] In economics "demand" for a commodity is not the same thing as "desire" for it. It refers to both the desire to purchase and the ability to pay for a commodity.

  4. Supply and demand - Wikipedia

    en.wikipedia.org/wiki/Supply_and_demand

    If the demand decreases, then the opposite happens: a shift of the curve to the left. If the demand starts at D 2, and decreases to D 1, the equilibrium price will decrease, and the equilibrium quantity will also decrease. The quantity supplied at each price is the same as before the demand shift, reflecting the fact that the supply curve has ...

  5. Law of demand - Wikipedia

    en.wikipedia.org/wiki/Law_of_demand

    This graphical illustration is still used today to define and explain a variety of other concepts and theories in economics. A simple explanation of the law of demand is that all else equal, at a higher price, consumer will demand less quantity of a good and vice versa. The law of demand applies to a variety of organisational and business ...

  6. Consumer choice - Wikipedia

    en.wikipedia.org/wiki/Consumer_choice

    The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a consumer budget constraint. [1]

  7. Marshallian demand function - Wikipedia

    en.wikipedia.org/wiki/Marshallian_demand_function

    Marshall's theory exploits that demand curve represents individual's diminishing marginal values of the good. The theory insists that the consumer's purchasing decision is dependent on the gainable utility of a goods or services compared to the price since the additional utility that the consumer gain must be at least as great as the price.

  8. Supply creates its own demand - Wikipedia

    en.wikipedia.org/wiki/Supply_creates_its_own_demand

    Supply creates its own demand" is a formulation of Say's law. The rejection of this doctrine is a central component of The General Theory of Employment, Interest and Money (1936) and a central tenet of Keynesian economics. See Principle of effective demand, which is an affirmative form of the negation of Say's law.

  9. Kelvin Lancaster - Wikipedia

    en.wikipedia.org/wiki/Kelvin_Lancaster

    In a 1966 paper, Lancaster developed what he called a "new theory of consumer demand", in which the then standard microeconomic demand theory was modified by stipulating that what consumers are seeking to acquire is not goods themselves (e.g. cars or train journeys) but the characteristics they contain (e.g. transport from A to B, display of ...