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Tangible symbols are a type of augmentative and alternative communication (AAC) that uses objects or pictures that share a perceptual relationship with the items they represent as symbols. A tangible symbol's relation to the item it represents is perceptually obvious and concrete – the visual or tactile properties of the symbol resemble the ...
Symbolic communication is the exchange of messages that change a priori expectation of events. Examples of this are modern communication technology and the exchange of information amongst animals. By referring to objects and ideas not present at the time of communication, a world of possibility is opened.
Symbolic behavior is "a person’s capacity to respond to or use a system of significant symbols" (Faules & Alexander, 1978, p. 5). The symbolic behavior perspective argues that the reality of an organization is socially constructed through communication (Cheney & Christensen, 2000; Putnam, Phillips, & Chapman, 1996).
The broadening concept of text and discourse encourages additional research into how visual communication operates to create meaning. Deely explains that "at the heart of semiotics is the realization that the whole of human experience, without exception, is an interpretive structure mediated and sustained by signs". [ 3 ]
Symbols allow people to go beyond what is known or seen by creating linkages between otherwise different concepts and experiences. All communication is achieved through the use of symbols: for example, a red octagon is a common symbol for "STOP"; on maps, blue lines often represent rivers; and a red rose often symbolizes love and compassion.
Symbolic interactionism is a sociological theory that develops from practical considerations and alludes to humans' particular use of shared language to create common symbols and meanings, for use in both intra- and interpersonal communication. [1] This theory was founded by George Herbert Mead.
When children use and interpret different signs and symbols to communicate with an adult, they use social cues such as eye gaze and engaging facial expressions to understand the adult's intentions. Leekam, Soloman and Teoh hypothesized that children would pay more attention to a task if the adult had an engaging facial expression.
For example, a car company may be interested in how to name their car to make it sound faster or stronger. Furthermore, sound symbolism can be used to create a meaningful relationship between a company's brand name and the brand mark itself. Sound symbolism can relate to the color, shade, shape, and size of the brand mark. [21]