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  2. 10 Masterful Email Marketing Campaign That Actually ... - AOL

    www.aol.com/10-masterful-email-marketing...

    10 best email marketing campaign examples. Now that you know a bit about email marketing, here are some stellar email marketing examples from companies producing successful, strategic campaigns. ...

  3. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...

  4. 8 Incredible Campaigns Marketing Pros Wish They’d ... - AOL

    www.aol.com/8-incredible-campaigns-marketing...

    These are the great campaign examples that not only drive sales but also ignite conversations, spark trends, and redefine the essence of what marketing can achieve. ... email, and app channels for ...

  5. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    Sending marketing messages through email or email marketing is one of the most widely used direct-marketing methods. [32] [33] One reason for email marketing's popularity is that it is relatively inexpensive to design, test, and send an email message. It also allows marketers to deliver messages around the clock and accurately measure responses.

  6. Marketing automation in email campaigns - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation_in...

    Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions.

  7. A/B testing - Wikipedia

    en.wikipedia.org/wiki/A/B_testing

    The following example illustrates an A/B test with a single variable: Suppose a company has a customer database of 2,000 people and decides to create an email campaign with a discount code in order to generate sales through its website. The company creates two versions of the email with different call to action (the part of the copy which ...

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