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The Apollo 11 mission to the surface of the Moon returned a few dozen pounds/kilos of lunar material (mainly rock and dust), and the US put about 0.05 grams in small display cases and gave one apiece to the 50 U.S. states, to the nations of the world, and to political entities like the U.S. territories under administration. [1]
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In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
A loss leader (also leader) [1] is a pricing strategy where a product is sold at a price below its market cost [2] to stimulate other sales of more profitable goods or services. With this sales promotion/marketing strategy, a "leader" is any popular article, i.e., sold at a low price to attract customers. [3]
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