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The Lego Group released four Duplo sets based on the Cars film. Next year, Lego Cars 2 sub-theme was launched at the American International Toy Fair in 2011. [16] [14] As part of the marketing campaign, The Lego Group released fourteen Lego sets based on the Cars 2 film. Each set featured different World Grand Prix, vehicles and Radiator Springs.
Total Control Racing (TCR) was a toy brand from Ideal which debuted in the late 1970s, similar to slot car sets, with approximately HO scale cars (and smaller scale semi-trailer trucks) that operated on a slotless track.
The short Mater and the Ghostlight was released as an extra on the Cars DVD on November 7, 2006. [2] A series of shorts called Cars Toons were produced and aired on the Disney Channel to keep interest up. The brand had sold nearly $10 billion in merchandise by the time of the release of Cars 2 in 2011. [1]
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Overall, Cars 2 became the seventh-biggest Pixar film in worldwide box office among the fourteen released, and was the tenth-highest-grossing film of 2011. [65] Cars 2 made $25.7 million on its debut Friday (June 24, 2011), marking the second-largest opening day for a Pixar film, at the time, after Toy Story 3's $41.1 million.
Subsequently, in line with usual Lego practice, new sets had been released each year, featuring different scenes and characters, until Mega Bloks picked up the license in 2010 and have produced Thomas sets of their own. Duplo is designed for very young children, so the sets have relatively few pieces (between 7 and 62) to assemble.