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Livestock branding is a technique for marking livestock so as to identify the owner. Originally, livestock branding only referred to hot branding large stock with a branding iron , though the term now includes alternative techniques.
These book are usually provided free to law enforcement personnel and County Extension Agents. Some states have their Brand Books available online. A typical Brand Book will usually have an image of the brand, the location of the brand on the animal, and the type of animal that will be branded, as well as the owner of the brand.
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
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The branding iron consisted of an iron rod with a simple symbol or mark which was heated in a fire. After the branding iron turned red-hot, the cowhand pressed the branding iron against the hide of the cow. The unique brand meant that cattle owned by multiple owners could then graze freely together on the commons or open range.
Most report pain, edema and sloughing of skin. Branding times vary but most are strongly overbranded, perhaps due a naive assumption that human skin requires the same brand durations as those of cattle and horses. Branding times up to 30 seconds have been recorded, although even 10 seconds have proved sufficient to produce a third degree cryoburn.
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