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2. Marketing automation - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation

   Marketing automation tracks top-of-funnel activities to drive prospects to sales. This is contrasted with CRM, which manages information about the prospect and their position in the sales cycle. [3] The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.

3. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   CRM systems today also work on customer engagement through social media. [23] Service automation is the part of the CRM system that focuses on direct customer service technology. Through service automation, customers are supported through multiple channels such as phone, email, knowledge bases, ticketing portals, FAQs, and more. [20]

4. Insightly - Wikipedia

   en.wikipedia.org/wiki/Insightly

   The Insightly CRM platform was designed to integrate with Google Apps products. [5] [6] In 2012, the company relocated to San Francisco, [7] [8] where it raised $3 million in funding led by Emergence Capital Partners. Insightly used the funding to develop its CRM tools outside of the Google Apps platform, so that it could be an independent CRM. [9]

5. Salesforce's low-code workflow tool aims to unify CRM giant's ...

   www.aol.com/news/salesforces-low-code-workflow...

   The company has been looking for ways to make all of these tools (including Salesforce itself) work better together, and it thinks the answer is using its low-code workflow tool, Salesforce Flow.

6. Microsoft Dynamics 365 - Wikipedia

   en.wikipedia.org/wiki/Microsoft_Dynamics_365

   Microsoft Dynamics 365 is an integrated suite of enterprise resource planning (ERP) and customer relationship management (CRM) applications offered by Microsoft. [1] Combines various functions such as sales, customer service, field service, operations, finance, marketing, and project service automation into a single platform.

7. Pegasystems - Wikipedia

   en.wikipedia.org/wiki/Pegasystems

   In March 2010, Pegasystems acquired the enterprise software company Chordiant for around $161.5 million. [10] The acquisition gave Pegasystems access to new markets such as online training, telecommunications and healthcare, with Pegasystems integrating Chordiant and its customer relationship management (CRM) technology into its existing operations. [11]