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These focus groups should not be confused with in-depth interviews. The moderator uses a discussion guide that has been prepared in advance of the focus group to maintain the discussion on course. Generally, the discussion moves from overall impressions of a brand or product category and becomes more specific as the discussion progresses.
The seminar proceeds as any other seminar. At a point in the seminar, the facilitator pauses the discussion and instructs the triad to talk to each other. Conversation will be about topics that need more in-depth discussion or a question posed by the leader. Sometimes triads will be asked by the facilitator to come up with a new question.
It aims more at an in-depth understanding of the meaning of the studied phenomena and less at universal and predictive laws. Common methods found in the social sciences are surveys, interviews, focus groups, and the nominal group technique. They differ from each other concerning their sample size, the types of questions asked, and the general ...
The case study method exemplifies qualitative researchers' preference for depth, detail, and context. [ 11 ] [ 12 ] Data triangulation is also a strategy used in qualitative research. [ 13 ] Autoethnography , the study of self, is a qualitative research method in which the researcher uses his or her personal experience to understand an issue.
Another definition of research is given by John W. Creswell, who states that "research is a process of steps used to collect and analyze information to increase our understanding of a topic or issue". It consists of three steps: pose a question, collect data to answer the question, and present an answer to the question.
Debate is a process that involves formal discourse, discussion, and oral addresses on a particular topic or collection of topics, often with a moderator and an audience. In a debate, arguments are put forward for opposing viewpoints.
Social penetration theory posits that there are two dimensions to self-disclosure: breadth and depth. Both are crucial in developing a fully intimate relationship. The range of topics discussed by two individuals is the breadth of disclosure. The degree to which the information revealed is private or personal is the depth of that disclosure.
In philosophy of language, metadiscourse is the discussion about a discussion, as opposed to a simple discussion about a given topic. The study of metadiscourse helps us recognize and understand how we situate our ideas within writing and speech. [1]