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The concept of mediatization still requires development, and there is no commonly agreed definition of the term. [4] For example, a sociologist, Ernst Manheim, used mediatization as a way to describe social shifts that are controlled by the mass media, while a media researcher, Kent Asp, viewed mediatization as the relationship between politics, mass media, and the ever-growing divide between ...
Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
Information from the mass media does not directly flow to the target audiences, but through a mediation process, in which influential people digest the information and spread it to the public. Opinion leaders have certain characteristics that make them influential in the decision-making process and the behavior of the public.
Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages, as well as create, reflect and take action—using the power of information and communication—to make a difference in the world. [1]
Traits are personality characteristics that show to be stable over time and in different situations, creating predispositions to perceive and respond in particular ways. [17] Gordon Allport (1897–1967) realized the study of traits introducing central, secondary, cardinal and common traits. These four distinctions suggest that people ...
In the 21st century, public opinion is widely thought to be heavily influenced by the media; many studies have been undertaken which look at the different factors which influence public opinion. Politicians and other people concerned with public opinion often attempt to influence it using advertising or rhetoric.
[53] [54] However, Jonathan Kaplan argued that the role of individual genes is often extremely small due to many human physical traits being polygenic and may be overstated, [55] observing that the study by Alford et al. made a case for the role of the 5-HTTLPR region being involved in numerous psychological and personality traits, yet Border ...
Politicians, who rarely meet voters in person, seek to use the media as a means of communicating with people, winning votes, and obtaining political roles. Some research confirms that the media increases the popularity of a politician, and indicates that negative news has a stronger effect on popularity than positive news.