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Diddy's Combs Wines and Spirits LLC is alleging that Diageo treated his DeLeon tequila and Ciroc vodka as inferior "Black brands" or "ethnic brands" that should be targeted to "urban" consumers ...
[1] [2] The brand family includes vodka, flavored products containing vodka, and brandy. From 2007 the marketing and promotion for Cîroc in the United States was in conjunction with mogul Sean Combs in an "equal-share venture" with profits from the brand being split between Combs and Diageo, [ 3 ] but this was terminated in 2024 after a legal ...
Diddy accused Diageo of failing to market his spirits, which also include Ciroc vodka, in a similar manner with its other brands, including Don Julio and the George Clooney-founded Casamigos ...
Combs’ suit, filed with the New York Supreme Court in Manhattan last month, says Diageo North America starved Combs’ vodka The post Sean ‘Diddy’ Combs’ lawsuit called a ‘sham’ by ...
However, Diddy and the liquor company inevitably resolved their disputes and the lawsuits were dismissed. As of 2024, Diageo is the sole owner of Ciroc. Diddy also sold his half of DeLeón for ...
Before Diddy, Ciroc had been struggling to create a brand presence as it sold just 50,000 nine-liter cases of Ciroc in 2007. Under Diddy's brand ambassadorship, Ciroc's sales increased to 2.2 ...
Rapper, producer and entrepreneur Sean “Diddy” Combs sued Diageo Wednesday, saying the spirits company didn’t make promised investments in his vodka and tequila brands and treated them as ...
Combs became the face of Diageo's Ciroc vodka in 2007 and had been working with the company until January 2024, ... 50 Cent, P. Diddy, and Jay Z performing at Screamfest ’07 in Madison Square ...