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The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris. [21] Louis Vuitton had observed that the HJ Cave Osilite [22] trunk could be easily stacked. In 1858, Vuitton introduced his flat-topped trunks with Trianon canvas, making them lightweight and airtight. [21]
In 2022, Louis Vuitton announced a €1 million donation to UNICEF to help the Ukrainian victims of the Russian invasion. [106] On 2 March 2022, LVMH Group pledged €5 million to the Red Cross to those affected by the war. [107] [108] In addition, the company closed 124 of its stores in Russia. [109]
Louis ran the Paris branch, moving to the Rue de la Paix in 1899. He was responsible for some of the company's most celebrated designs, such as the mystery clocks (a type of clock with a transparent dial and so named because its mechanism is hidden), fashionable wristwatches and exotic orientalist Art Deco designs, including the colorful "Tutti ...