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  2. Market (economics) - Wikipedia

    en.wikipedia.org/wiki/Market_(economics)

    The functions of total marketing include advertising, personal selling, ... reciprocity is an implicit part of gifting as no "free gift" is given without expectation ...

  3. Implicit function - Wikipedia

    en.wikipedia.org/wiki/Implicit_function

    An implicit function is a function that is defined by an implicit equation, that relates one of the variables, considered as the value of the function, with the others considered as the arguments. [ 1 ] : 204–206 For example, the equation x 2 + y 2 − 1 = 0 {\displaystyle x^{2}+y^{2}-1=0} of the unit circle defines y as an implicit function ...

  4. Wroe Alderson - Wikipedia

    en.wikipedia.org/wiki/Wroe_Alderson

    Survival and growth are implicit goals of every behavior system, including most particularly those that operate in the market place." [6] He also argued for heterogeneity of both supply and demand, introducing the ideas of market segmentation and niche marketing and the status of the brand.

  5. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  6. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...

  7. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    To mitigate implicit and unconscious bias in market research design, researchers have suggested conducting bias testing via interviewer-moderated technology-aided, unmoderated methods. [ 31 ] Market research data has loss prevention aspects; that less than 60 percent of all proposed modifications and new products are deemed failures. [ 30 ]

  8. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.

  9. Implicit function theorem - Wikipedia

    en.wikipedia.org/wiki/Implicit_function_theorem

    The unit circle can be specified as the level curve f(x, y) = 1 of the function f(x, y) = x 2 + y 2.Around point A, y can be expressed as a function y(x).In this example this function can be written explicitly as () =; in many cases no such explicit expression exists, but one can still refer to the implicit function y(x).