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Equestria [1] (/ ɛ ˈ k w ɛ s t r i ə /) is a fictional kingdom and the main setting of the fourth and fifth generations of the My Little Pony toy line and media franchise, including the animated television series My Little Pony: Friendship Is Magic and My Little Pony: Pony Life.
After the relative lack of success of the My Pretty Pony toy line, Hasbro introduced six smaller and colorful versions of the toy in 1982, sold under the title My Little Pony. The toy line led to many more merchandise under the My Little Pony brand, which later became unofficially known as the "Generation One" or "G1" of My Little Pony among ...
Sales of My Little Pony toys were three times as large in 2013 than in 2003, and have helped Hasbro to promote other lines of toys aimed at girls. [49] Hasbro stated that merchandising tied to Friendship Is Magic lead to franchise sales over $650 million in 2014, and others have considered the show's popularity to make 2015 the "year of the ...
These were Hasbro's attempt at a more realistic version of My Little Pony. Takara variants. In 1984, Takara (Later merged with Tomy to form Takara Tomy) released a line of My Little Pony toys, which were released in two types: Osharena Pony (おしゃれなポニー, Osharena ponī) and Kawaii Pony (かわいいポニー, Kawaī ponī).
The My Little Pony franchise debuted in 1982, as the creation of American illustrator and designer Bonnie Zacherle.Together with sculptor Charles Muenchinger and manager Steve D'Aguanno, Zacherle submitted a design patent in August 1981 for "an ornamental design for a toy animal".
The first incarnation of My Little Pony toyline by American toy company Hasbro began in 1982 as a successor of My Pretty Pony toys. It went on to expand into a media franchise, beginning with the airing of a 22-minute syndicated animated television special in 1984 in the United States. This incarnation is unofficially known among collectors as ...