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In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012, Myntra offered products from 350 Indian and International brands. The website launched the brands Fastrack Watches and Being Human. [12] In 2014, Myntra was acquired by Flipkart in a deal valued at ₹ 2,000 crore (US$230 million
Jabong.com was an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million. In February 2020, Flipkart formally shut down Jabong to shift focus completely on its premium clothing platform ...
Flipkart Private Limited is an Indian e-commerce company, headquartered in Bangalore, and incorporated in Singapore as a private limited company.The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products.
Apparel and clothing. It had more than 2,300 stores in 2023. [39] 7 Reliance Trends Footwear Footwear retail format which was known as Reliance Footprint until 2019. It had over 800 stores in 2024. [40] 8 Reliance Market Cash and carry wholesale format. It had 40 stores in 2022. [41] 9 Reliance Brands Licensee of foreign upmarket fashion brands.
Some big companies practice multi-branding -- running apparently competing brands within the same industry to soak up more market share.
It is a digital commerce initiative by Flipkart, the Bengaluru-headquartered and Walmart-owned e-commerce company with over US$7.7 billion in annual revenue (FY 2022). [ 21 ] [ 22 ] Awards