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Energizer Holdings, Inc. is an American manufacturer and one of the world's largest manufacturers of batteries, headquartered in Clayton, Missouri. [2] [3] [4] It produces batteries under the Energizer, Ray-O-Vac, Varta, and Eveready brand names and formerly owned several personal care businesses until it separated that side of the business into a new company called Edgewell Personal Care in 2015.
It was renamed to Eveready Batteries Kenya Limited in 1986 and to Eveready East Africa Limited in 2004. [19] Prior to March 1, 1980, the company's alkaline battery had been called the Eveready Alkaline Battery (1959–1968), Eveready Alkaline Energizer (1968–1974) and Eveready Alkaline Power Cell (1974–February 29, 1980).
Spectrum manufactured and sold batteries under the Rayovac and Varta brand names, until it sold its battery division to long-time Rayovac competitor Energizer in January 2018. [6] In November 2018, the company sold their global auto care division (brands which included Armor All, STP, and A/C Pro) to Energizer as well.
The original entity, Energizer Holdings, Inc, would be converted to a personal care company and renamed Edgewell Personal Care. The household products and assets would be transferred to a new entity, Energizer SpinCo, Inc, that would then be renamed to (new) Energizer Holdings, Inc. [ 7 ] David Hatfield, who was president and CEO of Energizer ...
In 1980, the brand was renamed Energizer. Modern alkaline batteries, due to technological improvements, can last as much as 40 times longer than the original prototype. In 1999, Urry gave his first prototype battery, along with the first commercially produced cylindrical battery, to the Smithsonian Institution.
From 1993 to 1995, Energizer ran a series of commercials featuring a fictional rival battery called "Supervolt" including a Supervolt weasel mascot, which was an obvious lookalike of Duracell. As Supervolt's battery sales had fallen, the company's CEO (portrayed by Rip Torn) sought to neutralize the Energizer Bunny by targeting its battery ...