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The Strauss–Howe generational theory, devised by William Strauss and Neil Howe, describes a theorized recurring generation cycle in American history and Western history. According to the theory, historical events are associated with recurring generational personas (archetypes).
According to the theory, historical events are associated with recurring generational personas (archetypes). Each generational persona unleashes a new era (called a turning) lasting around 21 years, in which a new social, political, and economic climate (mood) exists.
The Strauss–Howe generational theory, also known as the Fourth Turning theory or simply the Fourth Turning, which was created by authors William Strauss and Neil Howe, describes a theorized recurring generation cycle in American history. According to the theory, historical events are associated with recurring generational personas (archetypes).
In 1997 Strauss and Howe founded LifeCourse Associates, a publishing, speaking, and consulting company built on their generational theory. As president of LifeCourse, Howe currently provides marketing, personnel, and government affairs consulting to corporate and nonprofit clients, and writes and speaks about the collective personalities of ...
William Strauss (December 5, 1947 – December 18, 2007) was an American author, playwright, theater director, and lecturer. As an author, he is known for his work with Neil Howe on social generations and for Strauss–Howe generational theory.
In Spain, although in general terms there is a certain assimilation to the generational structure of Strauss and Howe (and uncritically the majority of the media use it), there are substantial differentials, for historical reasons that (as established by the Generations theory) have marked the successive age cohorts in the Century XX. Firstly ...
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Because of the historical context in which Mannheim wrote, some critics contend that the theory of generations centers on Western ideas and lacks a broader cultural understanding. [3] [4] Others argue that the theory of generations should be global in scope, due to the increasingly globalized nature of contemporary society. [5]