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The Apple logo alongside the Motter Tektura typeface. Before the introduction of the first Macintosh, Apple used a typeface called Motter Tektura for their company logo and product labels, [1] which was originally designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset (and also famously used by Reebok). [2]
Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
Apple Computer Company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne as a partnership. [8] [11] The company's first product is the Apple I, a computer designed and hand-built entirely by Wozniak. [12] To finance its creation, Jobs sold his Volkswagen Bus, and Wozniak sold his HP-65 calculator.
Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [1]. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.
The logo was designed with a bite so that it would not be confused with a cherry. [6] The colored stripes were conceived to make the logo more accessible, and to represent the Apple II's color graphics. [6] This logo has been erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. [7]
The company hopes to make the Walmart spark as recognizable as Apple's logo and Starbucks' mermaid. ... For premium support please call: 800-290-4726 more ways to reach us. Sign in. Mail. 24/7 Help.
English: The logo for Apple Computer, now Apple Inc..The design of the logo started in 1977 designed by Rob Janoff with the rainbow color theme used until 1999 when Apple stopped using the rainbow color theme and used a few different color themes for the same design.
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