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The yogurt that has a place in my heart is Activia. Sure, Activia may conjure memories of those classic Jamie Lee Curtis commercials from the ‘90s and 2000s. And it may not be the trendiest ...
Activia is a more than 2 billion-dollar brand which owes its success to the health benefit claim. [21] In 2011, Activia was the largest global fresh dairy brand in the world (Nielsen data). The probiotic yogurt market is valued at €4 billion. [23] Activia is present in more than 70 countries and is one of the major brands of the Danone Group. [9]
Some of the Bifidobacterium animalis bacteria found in a sample of Activia yogurt: The numbered ticks on the scale are 10 micrometres apart.. In 1899, Henri Tissier, a French pediatrician at the Pasteur Institute in Paris, isolated a bacterium characterised by a Y-shaped morphology ("bifid") in the intestinal microbiota of breast-fed infants and named it "bifidus". [5]
On 23 January 2008, a proposed class action was filed in California, accusing Danone Co. Inc. of false advertising in their marketing of yogurt containing probiotic bacteria (Danactive & Activia), alleging that the claimed health benefits have never been proven. [11] The company has denied this accusation. [12]
Probiotic And Gut Health Supplement. If you're tired of being bloated and gassy 24/7, this probiotic supplement from Care/of might help. The product contains a blend of Bacillus coagulans (a.k.a ...
Probiotic supplements typically contain between one and ten billion colony-forming units (CFUs) per dose. [42] A higher number of CFUs does not provide additional probiotic effects, but may have unintended consequences of causing digestive discomfort, such as bloating, gas, and diarrhea. [42] [43]
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