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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
A white-label product is not created exclusively for one company, and although white-label manufacturers might offer customizations to their products, these are usually limited. [18] The specifications of a private-label product are set out by the client, whereas a white-label product is more generic and already designed. [19] [20]
White label discs can be used to anonymously promote new artists or upcoming albums by veteran artists. In some cases plain white labels are issued to conceal artist identities (examples of this include songs by Traci Lords and La Toya Jackson), whose record companies issued white labels so that DJs would have no pre-conceived notions about the music from the artist name.
Zale Announces New U.S. Private Label Credit Card Program Agreement with Alliance Data DALLAS--(BUSINESS WIRE)-- Zale Corporation (NYS: ZLC) today announced it has signed a new, multi-year private ...
The global electric vehicle (EV) market is leading the news headlines, investors’ watch hubbub and the general public interest. As companies like Tesla Inc (NASDAQ: TSLA), Nio Inc (NYSE: NIO ...
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.
BBY had operated as a white-label partner of Saxo Bank, providing Foreign Exchange contracts and other financial products. Court proceedings revealed that BBY had unlawfully pooled an excessive amount of client funds with Saxo Bank, funds that should have been properly allocated to clients holding Equities and Exchange-Traded Contracts.
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