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Energizer Holdings, Inc. is an American manufacturer and one of the world's largest manufacturers of batteries, headquartered in Clayton, Missouri. [2] [3] [4] It produces batteries under the Energizer, Ray-O-Vac, Varta, and Eveready brand names and formerly owned several personal care businesses until it separated that side of the business into a new company called Edgewell Personal Care in 2015.
The Energizer logo used by Pep Boys is similar to the 1980s-era logo first used with the consumer dry cell batteries. Both Eveready and Energizer are marketed as different brands in some markets in Asia. This has led to the availability of both "Eveready Gold" Alkaline batteries and Energizer Alkaline batteries on store shelves.
In the 1990s advertisements featuring the Energizer Bunny were made by a variety of companies, including Industrial Light & Magic, Cafe FX and Method Studios. Eric Allard's All Effects Company however did the bulk of the live action Energizer Bunny building, maintenance and puppeteering with ILM taking over for later commercials.
In 2015, Energizer Holdings spun off the personal care division as Edgewell Personal Care. [15] The company also announced its intention to cut back its industrial blade production or completely sell the personal care division. [16] Edgewell announced the sale of its Personna Industrial Division to an investment group, which renamed it AccuTec ...
The original entity, Energizer Holdings, Inc, would be converted to a personal care company and renamed Edgewell Personal Care. The household products and assets would be transferred to a new entity, Energizer SpinCo, Inc, that would then be renamed to (new) Energizer Holdings, Inc. [ 7 ] David Hatfield, who was president and CEO of Energizer ...
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