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Persil (/ ˈ p ɜːr s ɪ l /, German pronunciation: [pɛʁˈziːl]) is a German brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America (except Mexico), China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced ...
The first, Dial/Henkel LLC, was established in 1999 which introduced Purex Advanced laundry detergent and acquired Custom Cleaner home dry cleaning products. The second joint venture company, Dial/Henkel Mexico S.A. de C.V. was established for operations in Mexico. By 2002, both ventures were discontinued because of losses and Dial sold its ...
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany.Founded in 1876, the DAX company is organized into two globally operating business units (Consumer Brands, Adhesive Technologies) and is known for brands such as Loctite, Persil, [2] Fa, Pritt, Dial and Purex.
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In 1975, Purex liquid laundry detergent was introduced. Purex liquids began the use of its distinctive blue plastic bottle in 1981. In 1981, Purex acquired the food and household brands of A. E. Staley Manufacturing Company , among them, Cream Corn Starch, Staley Pancake and Waffle Syrup, Sta-Puf fabric softener, Sta-Flo liquid starch and Sno ...
All – laundry detergent (except the United States) Ala – laundry detergent (Argentina and North/Northeast Brazil) Baba (East Europe) Badin – fabric softener (Israel) Bailan – detergent (Taiwan) Biotex – laundry detergent; Breeze – laundry detergent (Philippines [discontinued in 2002 and reintroduced in 2013], Singapore, Malaysia and ...