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The Martini business model was to produce large quantities of many different wines, mostly red, and sell them at modest prices. This was a disadvantage by the 1980s and 1990s, when white wine was more popular and pricier wines were selling well. The fourth generation of the Martini family was not interested in working in the winery.
In the 1950s and 1960s Beaulieu was considered one of the "big four" Napa Valley producers, along with Inglenook (also in Rutherford), Charles Krug, and Louis Martini. [3] In the Ottawa Wine Tasting of 1981, the 1970 vintage of Beaulieu Vineyard George de Latour Private Reserve Cabernet Sauvignon received second place.
Los Carneros (also known as Carneros) is an American Viticultural Area (AVA) which includes parts of both Sonoma and Napa counties in California, U.S.A. The 37,000 acres (58 sq mi) area was recognized on September 18, 1983 by the Bureau of Alcohol, Tobacco and Firearms (ATF), Treasury after reviewing the petition submitted by Beaulieu Vineyards proposing to establish a viticultural area named ...
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Others saw its potential as a stand-alone labeled varietal: The first wineries to market Merlot as a varietal in the post WWII period were Louis M. Martini winery, which made a non-vintage dated Merlot, a blend of the 1968 and 1970 vintages, and Sterling Vineyards, which issued the first Merlot with a vintage, 1969 [15] —Sterling's winemaker ...