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Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.
A behavior change method, or behavior change technique, is a theory-based method for changing one or several determinants of behavior such as a person's attitude or self-efficacy. Such behavior change methods are used in behavior change interventions .
Behavioral change can be very beneficial to an individual. Two such theories on the subject include behavior modification theory and cognitive behavioral theory. Both of these seek to help a patient engage in a positive behavioral change. Both legal and illegal drugs have been shown to alter behavior, both acutely and chronically.
Identification is the changing of attitudes or behaviors due to the influence of someone who is admired. Advertisements that rely upon celebrity endorsements to market their products are taking advantage of this phenomenon. According to Kelman, the desired relationship that the identifier relates to the behavior or attitude change. [1]
Attitudes influence behavior at individual, interpersonal, and societal levels. [1]: 13–16 Attitudes are complex and are acquired through life experience and socialization. Key topics in the study of attitudes include attitude strength, attitude change, and attitude-behavior relationships. The decades-long interest in attitude research is due ...
Weak attitudes are more likely to be influenced by context, situational factors, and social pressures, thus leading to less consistent behavior. When attitudes are strong, they have a greater influence on behaviour; individuals are more motivated to behave in ways that align with their beliefs and feelings towards the attitude object, leading ...
The reasoned action approach (RAA) is an integrative framework for the prediction (and change) of human social behavior.The reasoned action approach states that attitudes towards the behavior, perceived norms, and perceived behavioral control determine people's intentions, while people's intentions predict their behaviors.