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One such option is the Playtex 18-Hour Ultimate Lift Wireless Full-Coverage Bra, which is so popular that it’s racked up over 46,000+ five-star ratings from shoppers who say it is "the best ...
Playtex was the first to advertise undergarments on national television in 1955, written by Howard Shavelson at Ogilvy and Mather, and the first to show a woman wearing only a bra from the waist up in a commercial in 1977. They developed space suits for the Apollo program.
Playtex's Ultimate Lift & Support Wireless Bra is majorly on sale right now on Amazon. Different sizes and colors are on sale for between 44 and 74 percent off.
Target. T-shirt bras are specifically designed to disappear under T-shirts and other everyday wardrobe staples, and this one does exactly that with the added bonus of costing just $20.
[56] [57] A push up bra is designed to press the breasts upwards and closer together to give a fuller appearance with help of padded cups, [58] differing from other padded bras in location of the pads. [41] It leaves the upper and inner area of breasts uncovered adding more cleavage.
[34] The $25 Million campaign worked in conjunction to the ongoing media interest in the bra. Although Playtex promoted the authenticity of their "One and Only Wonderbra", the rapid introduction of competitive products meant that the overall U.S. market benefited from a 43% increase in push-up bra sales by the end of 1994. [34]