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Video with lower thirds is known as a program as broadcast or dirty. Video without lower thirds is known as a clean feed or textless . [ 3 ] For international distribution programs often include textless elements on the master tape: these are all the shots that lower thirds and digital on-screen graphics have been applied to, placed end-to-end ...
The layouts used differ between television stations and countries, and information displayed may include things such as main news topics and headlines within the lower third, channel logos, a news ticker, a time clock, and in some cases weather and information in the economic and financial fields.
An example of a television news ticker, at the very bottom of the screen. News ticker on a building in Sydney, Australia. A news ticker (sometimes called a crawler, crawl, slide, zipper, ticker tape, or chyron) is a horizontal or vertical (depending on a language's writing system) text-based display either in the form of a graphic that typically resides in the lower third of the screen space ...
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Lower third, text in the lower third of a TV news display; Chyron Corporation, making chyrons; See also. Cheiron Studios, a music studio in Sweden;
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The horizon in the photograph is on the horizontal line dividing the lower third of the photo from the upper two-thirds. The tree is at the intersection of two lines, sometimes called a power point [1] or a crash point. [2] The rule of thirds is a rule of thumb for composing visual art such as designs, films, paintings, and photographs. [3]