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  2. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.

  3. Customer knowledge - Wikipedia

    en.wikipedia.org/wiki/Customer_knowledge

    Gebert et al. (2002), classified customer knowledge from an organization's perspective into three types: [1] Knowledge about customers: Is gained mainly by service management, offer management, complaint management and, if available, contract management. The main user processes of knowledge regarding the customer are campaign management and ...

  4. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    By understanding what causes satisfaction or dissatisfaction with a customer's experience, management can appropriately implement changes within their approach (Ren, Wang & Lin, [23] 2016). A study on the customer experience in budget hotels revealed interesting results. Customer satisfaction was largely influenced by tangible and sensory ...

  5. If you follow these eight ways to be a model customer — ideas from r/RetailHell workers, ... Retail Workers Share 8 Characteristics of an Ideal Customer. Maxwell Shukuya. April 23, 2024 at 11:00 ...

  6. Customer - Wikipedia

    en.wikipedia.org/wiki/Customer

    A customer may or may not also be a consumer, but the two notions are distinct. [8] [1] A customer purchases goods; a consumer uses them. [9] [10] An ultimate customer may be a consumer as well, but just as equally may have purchased items for someone else to consume. An intermediate customer is not a consumer at all.

  7. Loyalty business model - Wikipedia

    en.wikipedia.org/wiki/Loyalty_business_model

    The loyalty business model is a business model used in strategic management in which a company's resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed.

  8. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    A business ideally is continually seeking feedback to improve customer satisfaction. Customer satisfaction provides a leading indicator of consumer purchase intentions and loyalty. [1] The authors also wrote that "customer satisfaction data are among the most frequently collected indicators of market perceptions. Their principal use is twofold ...

  9. Customer intelligence - Wikipedia

    en.wikipedia.org/wiki/Customer_intelligence

    Customer intelligence is a key component of effective customer relationship management (CRM), and when effectively implemented it is a rich source of insight into the behaviour and experience of a company's customer base. As an example, some customers walk into a store and walk out without buying anything.